Amazon.com Inc.’s $1.7 billion acquisition of robot vacuum cleaner company iRobot Corp. is a move by the megacorporation to use Roombas to map the interior of homes. This data type is a digital gold mine for Amazon because if marketers … Read the article
Category Archives: Marketing
Accurate evaluation of a medical paper is absolutely critical
Accurate evaluation of a medical paper is absolutely critical. The information one reads can quite literally be a matter of life or death. Without the proper knowledge, one can be ill-prepared for a potential crisis, or thankfully in most cases, … Read the article
IT world such as new technological trend
The textbook Information Technology for Management 10th Edition is a leading IT text written by Efraim Turban, Gregory Wood and Linda Volonino. Dr. Efraim Turban is a distinguished author, he holds an MBA and Ph. D degrees from University of … Read the article
Indispensable tool for management students
Management Information Systems 1st Australian Edition by R. Kelly Rainer, Hugh J. Watson, Tomayess Issa, Heather Gray, Graeme Pye, Brad Prince, and Indrit Troshani is a text which explores the way information systems can be used by people majoring in … Read the article
Marketing Management isn’t easy
Marketing isn’t easy; if it was then every business on the planet would be more successful than it is right now. While it might seem simple on the surface, the science of marketing is actually extremely involved. For students of … Read the article
New marketing textbook for UNI students
Marketing, 3rd Edition is out and is a new and improved version. It is designed for marketing students in first year. The concepts in this new edition are stated in such a way that understanding and following them is easy. … Read the article
Important Sales Determinant – Marketing, Do it Right
Marketing is one of those things people either understand or do not understand at all. It is an important thing for many because they have invested their time and money in the marketing as it is. Besides, marketing is also … Read the article
New Marketing textbook edition
Marketing is a very interesting subject, and it is a mandatory class for college students. It is a subject that will get them prepared for when they enter the job market after they complete their schooling. Many jobs require the … Read the article