Marketing is a very interesting subject, and it is a mandatory class for college students. It is a subject that will get them prepared for when they enter the job market after they complete their schooling. Many jobs require the use of this subject in some form or another in the positions that they hire people for. Students that need to take this class in their first year of college will do well to make sure that they learn and retain as much of the information as they can.

For the college students that are taking this class during their first year, the book they will be using is the 2nd Edition. The authors of this intriguing textbook are Greg Elliott, Sharyn Rundle-Thiele and David Waller. For reference, use an ISBN number from the title. The three authors have completed a thorough and in depth look at the subject with huge success.

This textbook is set up to give the student a complete background on the subject, and along with the teacher’s help, the student should be able to excel in the class. There are case studies that occur after each chapter, which will help to facilitate the learning process. To further understand what the subject matter is, the students are encouraged to market a product of their own. There are references at the end of the book that detail a real plan for a product that they can refer to, and there is help after each chapter to assist the student in their progress. The book is filled with information that is taken from the business world so that students can see how the information is applied in a real life scenario.

Another positive aspect of the Marketing 2nd Edition book is the introduction of the iStudy. The iStudy is an informative, interactive study tool. It has a number of interactive modules and videos that will assist the student throughout the length of the course. The Marketing, 2nd Edition, iStudy is available on a variety of different operating systems. This is so a student will be able to use it wherever they need to go. The information in the iStudy works with the textbook to test their knowledge of what they are learning, and it helps them to apply it better. It is highly beneficial that a student use the iStudy, so they should make sure that they take advantage of it.

College is a learning experience. One that cannot be compare with another experience in life. Making the most of the time that a student spends learning is very important. They should strive to improve their learning skills and reap the benefits of good teachers that will help them understand the subject matter. The Marketing, 2nd Edition book has led to a huge success for students that want and need to learn about the subject of marketing. They have an excellent textbook to use, and when they listen to their teacher, they gain an educational experience that will prepare them for the career they wish to pursue.